Let's say you're working at a restaurant. A curious customer leans over to ask you, "What's the BEST item you have on the menu?" Thinking like most competent restaurateurs, you know this question is hard to answer. There may be the 'most popular' item on the menu, but just because it's popular doesn't mean it's the best. So your best answer is usually a question in turn: "Well, what are some things you like?"
Cell phone and cell phone plans are much the same. You can ask your friends, you can ask the guys and girls at the cell phone store, or you can even ask your waiter or waitress, but your search for the best cell phone plans is ultimately decided and guided by you. There is no 'best cell phone plan,' there is merely the plan that is best for you.
So what are some good questions you can ask when you're trying to narrow down what are the best cell phone plans?
Consider what kind of use you want out of a cell phone. If you think you're going to be spending most of your time talking to a few close friends, perhaps it would serve you to find out what providers they are using, so you can get on a similar plan and save some money by staying in-network. If you like to send texts, then look at plans that have affordable unlimited text messaging packages. If you think you're going to be spending a lot of time e-mailing, taking pictures, listening to music and everything else, then you'll need a cell phone plan with a competent data package; one that is efficient, affordable and non-restrictive.
Depending on your needs, there is always a plan that is best for you. Now on the other hand, picking your favorite dish might not be so easy.