How Important is your brand name?

Since the time that I wanted to have my own business, I love conceptualizing business names. I wanted something that would really strike the market and my target customers. I believe that brand names plays a vital role in every product. It has a great impact with the recall it gives to your customers. A unique one can be easily remembered too. Me and my sister are planning to put up an online business soon, and we already have a few ideas on the items that we will sell, website layout etc. But we are considering getting the services of a good
Marketing Company to help us with the branding and some more marketing strategies. I know that online shops are very promising nowadays, and there's a big competition in this field. In order to get the business going and meet targeted sales, a comprehensive marketing plan is needed. I really wanted to have a good brand name for the onloine site to start off, and we will work from there. We can arrange some promotions for the first few weeks of the site, or a special discount to loyal customers, or a raffle draw to lucky buyers. I know that a very good marketing company can still draw a lot of plans for us and it gets me excited too. Wish us luck in this new challenge and hope that business will be good even with the low economy.